As you know, strategic planning is essential to maximizing your return on investment when it comes to exhibiting at any trade show or symposium. Unique design, striking content, engaging activities are all contributing to your exhibiting success. When planning your next exhibit, instead of following design trends, always aim for individuality. Your trade show marketing plan should always outline what you want to achieve at any event. Look at your communication objectives and develop a show theme that conveys enticing messages and captures people’s attention. Your exhibit needs to make a memorable impact in a busy exhibition hall.
Recommendation: Choose an experienced, full-service exhibition company who provides all key services: design, management, build and installation (setup & takedown). They will help you execute a stress-free exhibit and will easily meet all of your requirements and expectations. When planning activities for your exhibit space, consider fun and interactive elements that will capture the attention of show attendees – include gadgets, iPads, interactive games and competitions that will help you bring your brand to life. Don’t forget to consider your lighting needs, an element often overlooked by many exhibitors. Highlighting certain areas of your exhibit means that the attendee’s eye will automatically be drawn to particular products or services. A good exhibit designer will be aware of the best lighting practices and will manipulate them to create different impressions depending on your wants and needs.
Whether you are a trade show rookie or a seasoned veteran, the challenge to build your brand and stand apart from the competition remains the same. Visit our website today to see all of the resources that we have available to you. Let us help you create a trade show exhibit that is absolutely perfect for your business.