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Mercedes-Benz
& AMG

An experience like no other

Mercedes-Benz prides itself on unforgettable moments and their expertise goes beyond just vehicles. They teamed up with AMG to host an event experience to commemorate their commitment to being the best.

Mercedes contacted us about a potential project that would be unlike any other we had done for them in the past. They wanted to host a very large training event in Birmingham, AL and it would require transforming interior and exterior spaces, while also taking place in two locations around Birmingham.T

Challenge

Two locations, consistent brand representation and messaging

The event was to take place at two locations within Birmingham. The hands-on training would happen at Barber Motor Sports Park and the classroom training at Ross Bridge Resort. These locations are approximately 12 miles apart and would need to be transformed to become two separate, yet cohesive AMG branded facilities. The vision was that attendees would recognize the same branding in both locations and that branding would truly transform the two locations into what looked and felt like an AMG facility.

Needless to say, we were very intrigued by both the size and scope of the event.

Execution

Between the two locations, we designed, fabricated and installed hundreds of components.

Once all in agreement on the plans for the project, our design team went to work. Employees from both our custom interior division as well as our tradeshow division worked together  to create branding that would be fluid for both inside and out of each location. Graphics and furnishings from fabric arches, furniture, and banners to LED lighting, A/V systems and vinyl were all designed, built and installed with our turn-key service.
Verdict

This event turned out to be a very successful one for all involved. The team at Mercedes AMG was thrilled with how everything looked as well as how smoothly the weeks’ events ran. We at Method-1 were proud to step back and look at the overall accomplishments of our staff. We knew that we had stretched the limits of anything we had done prior and we had superseded our own expectations Between the two locations, we designed, fabricated and installed hundreds of components. Our team worked simultaneously in both locations to ensure that the timelines were met, while providing flawless execution.

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