Founded on innovation and a passion to help their customers succeed is who Astec Industries are. They were searching for an exhibit that fully embodied their slogan: “From Rock to Road.” and ExpoDisplays delivered. Astec Industries wanted their 70×140 booth space to showcase their 26 large machines as well as promote the brand experience they offer, from rock to road. The goal was to create a booth that visually told passersby exactly what they did before they even set foot inside the space. ExpoDisplays designers worked hand-in-hand with Astec to create a layout that represented the brand and told an engaging story.
The large LED video tile wall served as a big screen monitor, broadcasting videos that enhanced Astec’s message. Custom stairs were constructed so that guests could get a top view and up close experience with the large machinery. Large LED backlit structures served as a focal point, meeting place and reception area for the large space. Custom podiums, counters and storage were also features that were highlighted in the custom tradeshow booth.
An area that was roped off served as a cool space to fully experience the brand and the innovative products and solutions they offer through virtual reality simulations. This gave visitors a way to really connect with the company and see for themselves the innovation Astec pours into its equipment and technology.
Categories: Custom Exhibits
