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Corporate event

Bioscience

Celebrating Alcon's vision

Alcon is the global leader in eye care, dedicated to helping people see brilliantly. To celebrate their 70th anniversary this event’s goal was to create a powerful brand presence and educate, inform and promote their cutting-edge innovation and technology advances.

Optometry professionals were invited to the historic, Palmer House Hotel, in Chicago for this private event in a huge 80′ x 50 space mirroring the experiences of the patient’s they serve. Graphic panels, monitor panels, fabric walls, backlit walls, and dividing walls were used to create an immersive environment within the space. 

The multiple graphics and dividing walls break up the large area into more intimate sections for attendees to stop and see what the company has to offer in a multitude of areas. The entry hallway stands as an attraction all its own, with LED lighting features coming in from all angles. Complete with a huge sunglass wearing bird, this event was seamless, vibrant and innovative.
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