Steyr Arms

Shot Show 2018

This year’s Shot Show, held in January 2018, is the largest trade show of its kind, attracting attendees from across the world. Attendees pack the aisles eager to view the newest innovation in target shooting, hunting and outdoor recreation.

Among those exhibiting was client Steyr Arms, who is no stranger to ExpoDisplays. Exhibiting in the past with a 20′ x 30′ rental booth, Stery Arms decided it was time for an upgraded exhibit that would allow them a larger presence at the Shot Show. The company has been known for their sniper rifles since the 60’s; as such, accuracy and dependability are staples for the company. Now exhibiting with their large footprint of 30′ x 40′, they commanded a presence. The double deck concept was made even larger by adding two double decks and a bridge. Large fabric wall structures allow large graphic impact and brand messaging. The open air office space upstairs allowed more room to hold meetings as well as a space to show off their products. The flexible space downstairs showcases apparel, guns and accessories. The design uses ExpoDisplays product, slatwall, to give versatility for displaying products. To kick it up a notch, not only was slatwall used, but applied graphics to the slatwall created continuity in the graphics used throughout the design. Also featured in this exhibit were multiple freestanding elements, integrated with LED lighting to highlight specific products and new fire arms.