Tips on selecting booth space

Posted by Terri Parker on Sep 12, 2014 2:47:00 PM

You’ve made the commitment to exhibit at a tradeshow, but many questions still follow.  Here are a few tips that may help you out.

How much booth space do I need?

This depends on a number of factors like how many sales people will be working your booth.  A good rule of thumb is each salesperson needs 25-50 square feet of space.  Next, how much product will you be displaying?  Will you need a conference area, demo area or storage?  Finally, how many clients and prospective customers do you expect?  The ultimate goal when choosing the size of your exhibit space is to have room for all visitors without having too much additional space.  You also need to understand the rules at your particular show about the placement of your exhibit within your space.  Another point to consider is the budget for your actual exhibit.  Would it be better to have a 10 x 20 trade show booth with extra space and a budget-stretched display?  Or would it be better to invest the extra money in a traffic stopping display in a 10 x 10 space?

How do you choose your exhibit space at a show?

First determine what is available to your company.  One important thing to know is that show management gives priority to repeat exhibitors and large exhibitors. If you’re a small and/or new company, your choices may be limited.

    Keep in mind the most desirable locations are

  • near the center of the exhibit hall,
  • near industry leaders, restrooms, restaurants
  • aisles leading to meeting rooms.

      Areas you want to avoid would be

  • areas with low light,
  • behind barriers (wall, columns, and stairs),
  • dead end aisles, freight entrances, extreme corners and aisles farthest from the center of the exhibit hall.

Now that you’re armed with the know-how, highlight your three most desirable spaces, check availability and book your space!

Seasoned tradeshow veterans have many different theories on choosing a booth space.  Some people use a triangle method, some strictly base it on their competitor locations…how do you choose your booth space for a show?  Share your comments below: